Even Store-Bought Pizza Transforms — Could This High-Heat Electric Pizza Oven Beat the Chains?

I didn’t expect a store-bought pizza to get this much better just by changing what you bake it in. ENRO’s electric pizza oven is surprisingly powerful for an electric unit, giving you a puffy crust and a close-to-wood-fired result at home.

Same supermarket pizza, totally different result

This time I didn’t make dough from scratch. I used the same pizza from the supermarket and baked it in my regular microwave oven and in the ENRO to compare.

Official site: https://enro.jp

Where to buy: See on Amazon Japan

First, the one from the microwave oven. The cheese melted and it’s tasty enough, but the crust doesn’t puff up much.


Tasting it, the difference blew me away. Even the texture of the dough changed, and my usual supermarket pizza became a meal to look forward to. I didn’t add fancy toppings — just changing the oven made this much difference. I was genuinely impressed.

Electric, but close to wood-fired

The key is high heat. Even though it’s a home electric appliance, the ENRO goes up to 450°C.

I figured “electric” meant so-so heat, but it’s seriously powerful. Getting this wood-fired-style finish without burning any wood is great.

If store-bought pizza changes this much, making your own dough and toppings could be even more fun.

It keeps the heat in, too

It bakes at high temps, so you’d worry about heat around it. What stood out to me was how little heat seemed to escape to the outside compared with how hot it gets inside.

The official site mentions insulation inside the body that keeps heat from escaping. That design seems to show up in how it feels to use.

Of course, that doesn’t mean the outside stays cool. You still need to treat it like a high-heat appliance, but I liked that they paid attention to insulation, not just power.

Want that wood-smoke aroma? Go wood-fired

The result felt close to a wood-fired oven, but since it’s electric, you don’t get that burning-wood aroma. If that smell is part of the joy of pizza for you, a wood-fired model is worth a look. But if you want great pizza at home without prepping fuel, electric is hard to beat.

Love the taste — just make room for it

The catch is size. Being able to bake big pizzas is great, but it takes up space. Think about whether you can keep it out in your kitchen before you buy.

There’s now a smaller model too, the “Electric Kamayaki Meijin mini.” Pick based on the pizza size you want and the space you have.

Whether it’ll threaten pizza chains or not, I bet I’ll be saying “let’s bake a supermarket pizza at home tonight” a lot more. An electric appliance changing the taste this much — that surprise was the best part of this test.

As an Amazon Associate, Hidenori Kimura earns from qualifying purchases.

This story was originally published (in Japanese) on Yahoo! News Japan Expert.